Introduction
The Media, whether print or electronic, nowadays has become the most important toll in influencing, political, cultural and social environment & opinions all over the world. In every country the media management is an important function as it plays a seminal role in shaping public perceptions & responses, which particularly influences Government significantly in democracies, policies & exercising of National options.
Indian Media Group a registered society, has been formed with the dual objective of taking up relevant issues affecting Media sector with the Government & Regulatory Authorities and also to continuously monitor various developments in the Media sector so as to act as an interface between Indian Media and the Government / Regulator on various strategic issues in the National interest. It is with this vision that an institutionalized effort is being made through the Indian Media Group to find new strategies, identify and resolve the problems impending forward march of the Indian Media and help create conditions which would put it on fast growth track.